The plant-based meat category is growing, but consumers, operators and retailers remain cautious. The industry not only has to solve for consumer barriers with taste, texture, availability, etc., but also solve for the innate challenges encountered during formulation.

The alternative protein industry is dynamic. Advancing technologies, decreasing cost curves, changing regulations and increasing consumer adoption will lead to substantial gains in market share for alternative protein over the coming decade.

All food value chain players can consider their product strategy and participation to capitalize on the alternative proteins trends. To reap future returns, understanding the future consumer will be critical.