The TheHop ecosystem of Estrella Galicia a benchmark for open innovation in the food service sector, in just 4 years has achieved: Analysing more than 1,000 startups, developing 30 pilot projects with the Business Units and changed the cultural Mindset of the company around open and strategic innovation. TheHop is a success story that continues to constantly iterate and evolve with the aim of making tangible and channelling disruptive innovation to transform it into value, capable of generating new business models with an impact on the entire value chain of the Hijos de Rivera Group