Back to agenda Food 4 Future World Summit 2024 CEO's SummitCMO's Summit Corporate Branding: Synchronizing Identity, Strategy, Brand, and Culture Thu 18 Apr | 11:45 - 12:30 Main Auditorium Agrobank Premium VIP Pass In the rapidly evolving landscape of the food industry, establishing a robust corporate brand is pivotal. This presentation delves into the intricacies of Strategic Branding, offering a comprehensive roadmap to achieving a distinguished Corporate Positioning. We will explore the critical integration of identity, strategy, brand, and culture, which forms the cornerstone of enduring market leadership. Speaker Christopher Smith Executive Director BrandSmith Moderator Romina Zace Master of Ceremony NEBEXT