Back to agenda ConsumerIndustry Challenges CEO's Summit Local brands vs global brands vs MDD (CEO’s debate) Wed 14 May | 12:00 - 13:00 Main Auditorium AGROBANK Premium VIP Pass Language: Simultaneus translation Dive into the competitive dynamics between local brands, global brands, and private labels (MDD) in this engaging CEOs debate. Discuss market positioning, consumer loyalty, and strategic advantages. Through diverse perspectives and case studies, uncover how each type of brand navigates challenges and seizes opportunities in the evolving food industry landscape. Speakers Iratxe Berriozabal Directora Marketing Angulas Aguinaga Carmen Guelbenzu Directora Comercial Alimentación Eroski Javier Roza CEO Mantequerias Arias Moderators Antonio López-Esparza Independent Advisor & Board Member Antonio López-Esparza