13- 15 MAY 2025 | BILBAO - BEC

New channels and commercial models to reach the consumer (CMO’s debate)

Wed 14 May | 17:30 - 18:15

Discover the latest channels and commercial models revolutionizing consumer engagement. This CMOs debate will cover digital platforms, direct-to-consumer strategies, and omnichannel approaches. Learn from real-world examples and expert insights on how to effectively connect with today’s consumers in a fast-changing market.

Speaker
Roberto del Barrio

Roberto del Barrio

Director de Away From Home & New Business Models

Danone