13- 15 MAY 2025 | BILBAO - BEC

Personalization and customization

Tue 13 May | 17:30 - 18:15

Dive into the growing trend of personalization and customization in the beverage industry. This session will explore how brands are leveraging technology and consumer data to create tailored drink experiences. From personalized nutrition to bespoke flavors, discover the innovative approaches that are transforming the market. Through expert insights and case studies, attendees will learn how to implement these strategies to meet the unique preferences of their customers.