13- 15 MAY 2025 | BILBAO - BEC

Personalization, customization and environmental efficiency as drivers for innovation in beverages

Tue 16 Apr | 12:00 - 13:00

The session will explore how technology, market trends, environmental and consumer insights can be used to tailor beverage. Case studies will be presented to showcase personalized experiences that meet consumers’ and producers’ needs. The aim of the session is to provide industry professionals with the knowledge to harness these drivers of innovation in a competitive and evolving beverage market.

Speakers
Mariannick Louise Anne Garel

Mariannick Louise Anne Garel

Directora de Comunicación

Luis Cañas

David Villanueva

David Villanueva

Researcher

AZTI

Úrsula Catalán Santos

Úrsula Catalán Santos

Director of the Innovation area of R+D+i Department

Costa Concentrados Levantinos

Marina Vidal Bonavila

Marina Vidal Bonavila

R+D+i Director

Vermuts Miro

Moderators
Remi Sanz

Remi Sanz

Communications Director

ARAEX Grands Spanish Fine Wines