Back to agenda ConsumerIndustry Challenges Private label vs manufacturer brand, the final battle Wed 14 May | 11:00 - 12:00 MAIN AUDITORIUM AGROBANK Premium VIP Pass We will explore three key areas. First, “Winter is Coming” will delve into the growth and future potential of private label brands (MDD). Next, “The Last of Us” will identify which brands are withstanding the rise of MDD. Finally, “This is the Way” will present our perspective on how to achieve long-term growth despite the challenges posed by MDD Speaker Cesar Valencoso Consumer Insights Director Kantar World Panel