13- 15 MAY 2025 | BILBAO - BEC

Private label vs manufacturer brand, the final battle

Wed 14 May | 11:00 - 12:00

Language: Simultaneus translation

We will explore three key areas. First, “Winter is Coming” will delve into the growth and future potential of private label brands (MDD). Next, “The Last of Us” will identify which brands are withstanding the rise of MDD. Finally, “This is the Way” will present our perspective on how to achieve long-term growth despite the challenges posed by MDD. This session, led by César Valencoso, will guide us through these insights with a strategic and forward-thinking lens.

Speaker
Cesar Valencoso

Cesar Valencoso

Consumer Insights Director

Kantar World Panel