Expert in corporate branding and strategic positioning. British, raised in Saudi Arabia and Spain. In 2008 he founded BrandSmith, a corporate positioning consulting firm and branding, design and communication agency. Professor with more than 10 books published and mentor for startups and spinoffs. Seasoned speaker (World Mobile Congress, Cre100do, Ambrosetti Marketing Summit…). Degree in Communication from UCM and Master in Design Management from EOI.
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