Speaker
Pablo de la Fuente Sánchez
Position:
Marketing Strategy, Portfolio and Planning Director
Company:
Mahou
My passion is brands. I have been doing this for 24 years, and particularly 18 years in Mahou San Miguel.
I currently lead the Strategy, Portfolio and Marketing Planning area at a global level, defining the portfolio strategy and development of the Mahou San Miguel brands in the different categories where they compete.
Previously I directed the Category Development and Shopper Marketing area; leading the Consumer Marketing team of Mahou Spain.
Sessions